Jonathan Lawson of MySnowPro.com on Connecting Instructors with Students

By Jonathan Lawson on February 21, 2010

MysnowPro.com provides a simple way for instructors to keep in touch with their students and for skiers to find instructors who will be a good fit for them.

Jonathan Lawson (or see his Ultraskier instructor profile) is a Level III Alpine instructor and an instructor trainer at Breckenridge with just shy of two decades of teaching experience. In this interview he takes us through how he first started his personal blog and the connections that it helped him make with his students. That experience inspired Jonathan to try to get other instructors onboard and so, with his partner Gregg Davis, of the American Association of Snowboard Instructors National Team,  MySnowPro.com was born.

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audio/mpeg iconJon-Lawson-MySnowPro.mp3

In this interview we talk about

  • Why every instructor should be have a blog and maintain an online presence.
  • Benefits of blogging about your lessons for both you and your students
  • How a blog helps build stronger relationships with students and spread word of mouth about your qualities as a teacher
  • What kind of blog posts work the best
  • How skiers can use the MySnowPro blogs and forthcoming iPhone app to find instructors that fit them
  • What a student should look for in a lesson

Enjoy!